The Florida Run
THE GIST
The Florida Run needed to stand out from its competition. I accomplished this by finding their voice through photography treatments, cutting-edge graphics, redesigning their website, and providing strategy for their social media efforts.
services
impact
Brand Strategy
Positioning
Marketing
Website Redesign
Social Media Strategy
Photography
Race Graphics
Email Campaigns
Increased Revenue by 100%
Increased Customer Loyalty
Increase Repeat Purchases by 50%
Increased Site Visits by 15%
Increased Content Engagement by 15%
Increased Visual Interest
Increased Click Rate by 30%
Increased Open Rate by 50%
visual identity
before
after
web design
The problem
- Outdated Design
- Unclear Call to Action
- Cluttered
- User Frustration
- Decision Fatigue
- Unresponsive
- Lacks Brand Recognition
- Lacks Personality
- Lacks Hierarchy
- Keyword Stuffing
- Bland Messaging
- Bland Graphics
- Outdated E-Commerce Exp.
- Poor SEO
the solution
- Updated Aesthetic
- Clear Call to Action
- Organization
- User Friendly
- Responsive
- Personality
- Effective SEO
- Strong Messaging
- Awesome Graphics
- True E-Commerce Exp.
social media
swag and bibs
race medal
email blast
pre-race/post race
Post race survey
Created a post-race survey to give the customer a voice and to gain insight for future events and marketing.
