HM Electronics, Inc.
THE GIST
NEXEO | HDX is a complex product that solves complex problems. I was involved with positioning the product as the leader in AI compatibility and it’s cross-functional capabilities for McDonald’s Worldwide in Barcelona.
services
impact
Interactive Design
Web Design
Photography
Advertisement
Infographics
Email Blasts
Art Direction
Boosted sale closes by 35%
Increased Traffic by 10%
Increased Product Engagement
Boosted Awareness
Increased Leads by 10%
interactive design
Created an interactive presentation for touchscreen and web applications. Sales representatives used this tool to close multiple pre-order sales for the NEXEO | HDX product at McDonald’s Worldwide and in general sales meetings.
web design
NEXEO | HDX was too expensive in it’s initial launch and it wasn’t positioned as the lead for AI compatibility. Reposition NEXEO | HDX to have 3 pricing tiers for customers in addition to solidifying it’s AI compatibility.
photography
Hired cast, coordinated, directed and produced photo shoots to implement in NEXEO | HDX marketing materials.
before
Original shot of subjects onsite at a drive-thru facility.
after
Masking, lighting and collaging a drive-thru scene to show case HME timers and the NEXEO | HDX headset.
before
Original shot from the outside of the drive-thru.
after
Changed the shirt color and fixed the lighting.tech support
Designed web pages for tech support for the NEXEO | HDX product, addressing popular topics such as pairing your headset with your base station or how to read the interface of your base station.
social media
Involved in strategizing the social aspect of the campaign.
Developed graphics based on an effective strategy, targeting LinkedIn Users.
infographic
Created infographic to encourage QSR chains to upgrade their drive-thru timer tech to the newest software version that integrates with NEXEO | HDX.
advertisement
To help the product awareness grow, I created a sponsored ad that was placed in QSR Magazine.
