Commercial Electronics, Inc.
THE GIST
Commercial Electronics was facing low sales due to weak offers and a poorly designed website. I boosted their sales by redesigning their website, and direct mail marketing and also introduced email marketing.
services
impact
Website Redesign
Direct Mail Marketing
Email Marketing
Increased Traffic by 40%
Increased Brand Awareness
Boosted Conversion Rates by 5%
increased e-commerce sales by 20%
visual identity
before
after
web design
The problem
- Outdated Design
- Unclear Call to Action
- Cluttered
- User Frustration
- Decision Fatigue
- Unresponsive
- Lacks Personality
- Keyword Stuffing
- Bland Messaging
- Bland Graphics
- Outdated E-Commerce Exp.
the solution
- Updated Aesthetic
- Clear Call to Action
- Organization
- User Friendly
- Responsive
- Personality
- Effective SEO
- Strong Messaging
- Awesome Graphics
- True E-Commerce Exp.
email blasts
Commercial Electronics never tapped into their email marketing potential. Not leveraging their 5k+ contacts in their database costed them potential sales and leads. We developed strategy around special offers and created an email template and graphics for special offers, targeting lapsed customers.
direct mailers
Designed a series of direct mailers targeted at lapsed and new customers.
